The Hong Kong Jockey Club donated some HK$29 million to The Hong Kong Federation of Youth Groups (HKFYG) to set up the city's first community-based, comprehensive new media hub, HKFYG Jockey Club Media 21, or JC M21 for short. Opened in 2013 in Aberdeen, JC M21 is the first NGO-led, community-based media hub designed to connect young people through the internet and digital media, and to nurture their talents through educational programmes and multimedia production training. More than 40,000 students are expected to benefit each year.