People's quality of life is close to the heart of the Club. Its commitment dates back to the 1950s when the Club funded the reclamation of the Causeway Bay Typhoon Shelter, which led to the creation of Victoria Park, one of the most popular green spaces in Hong Kong. As public demand for healthy entertainment soared in parallel with economic growth, so too did the list of Club-supported recreational venues, including but not limited to: Penfold Park, Hong Kong Park, Kowloon Park and Hong Kong Stadium; not to mention Ocean Park.
The Club's investment towards the development of sports has also made possible the construction of the Hong Kong Sports Institute, which has been a nurturing ground for elite athletes and a source of pride for Hong Kong people since its completion in 1982. The key role played by the Club in Hong Kong's hosting of the equestrian events for the 2008 Beijing Olympic Games went a step further in catapulting the city onto the world stage. The Club’s commitment to equestrian sport is further reflected in its support of the annual Longines Masters of Hong Kong, an internationally-renowned event that helps to promote equestrian sport in Hong Kong.
The Club's Charities Trust has put emphasis on the use of sports to create lifelong positive values and hope in Hong Kong society and this carries on the Club's long-standing legacy of promoting sports development and an active healthy lifestyle. Young footballers of all ages and backgrounds get the invaluable chance to hone their skills and learn sportsmanship by participating in Club-supported football development programmes, including the JC Youth Football Development Programme which has received an enthusiastic response, as the first of its kind in Hong Kong to provide Manchester United-style football training to local youngsters.
Under the concept of Sport for All, The Trust is also supporting a range of initiatives that use innovative ideas to make the enjoyment of physical activities a regular habit among local residents of all ages, from young children to the elderly. The intention is to lower the entry barriers to participating in sports and arouse interest in them by injecting fun, excitement and added motivation into these activities using crossover themes. In the long term, this can encourage Hong Kong people to build lifelong habits of physical exercise and thereby help them enjoy healthier lives.