As Hong Kong develops into an environmentally friendly and sustainable city, public education is vital, both to promoting green behaviours and encouraging the public to support green initiatives. It was to further these objectives that The Hong Kong Jockey Club Charities Trust is currently supporting the Jockey Club Elderly Green Living Programme.

Proving that one is never too old to develop a green lifestyle, the programme was first launched in 2012 in Wong Tai Sin, and later the Trust approved extra funding to the Mission Healthy Greens Limited to scale up the project and extend it to two more districts (Kowloon City and Sham Shui Po) in three years. The project promotes energy saving, carbon reduction and green living amongst the elderly, as well as encouraging them to adopt a more healthy and positive lifestyle through farming and volunteering. Key elements of the new programme include an organic farming programme, an environmental education programme and an elderly green ambassador programme. Around 42,000 participants are expected to benefit, with volunteers from schools, NGOs and other partners helping out.